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Development of Mobile CMS in The Mobile Era
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Development of Mobile CMS in The Mobile Era


If you’re a content publisher, then probably you will find content management systems (CMS’s) the most effective tool. Thanks to a CMS, writers and editors can easily edit and publish their content from a centralized location. However, with the constant evolution and the advent of new CMS systems, they are not only a vital tool for publishers, but also for diverse brands seeking to create a strong online presence.

Development of Mobile CMS in The Mobile Era

But with the incessant rise in the demand for mobile devices, many publishers feel the need to customize CMS, ideally build a custom one from scratch.

Wondering why?

Online brands segregated themselves into platforms and publishers. While platforms helped communicate the content to the world, publishers, on the other hand created the content. However, focusing on both these aspects didn’t prove a feasible option because of several reasons such as:

  • A lot of time and cost are required in hiring editors, designers and other professionals, holding businesses from growing.
  • It isn’t possible to do both: “engineer” as well as write “content” in an effective manner, and many other reasons.

So, what’s the solution?

Many publishers have come to the conclusion that allowing everyone to contribute content can help them generate good amount of traffic, and will also help keep the users engaged. A new term has been devised for such publishers – platishers. If you’re a content marketer, then you need to be aware of this term. In fact, you can find platishers who’ve built fancy CMS over the web. For example, Gawker created its own publishing platform called Kinja, in order to bring content editors and readers closer.

Another great example is Vox Media, touted to the one of the fastest-growing online publishers that has built a CMS known as Chorus (ideally called as ‘modern media stack’). Chorus gives journalists the ability to edit their work in an exciting manner, share it on social networks and interact with users.

Buzzfeed’s proprietary CMS is something you should definitely consider, as this platform contains a mobile preview feature, allowing writers to view what their readers will see in prior to publishing.

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What about already existing CMSs?

When content management systems such as WordPress were built, more focus was given to facilitating enhanced desktop user experience. In addition, banner ads were considered to be the most important source for monetization, and so on. However, every publisher requires the same tools just like Vox’s Chorus to become successful in their endeavor in today’s mobile world.

And so, it’s high time when you should rethink about the CMS.

Key Considerations in Reinventing the CMS

  • Nowadays, user expects better mobile experiences. So, when designing a CMS on your own, you can look for inspiration to achieve such objective. For instance, Flipboard train mobile users to consume content from left to right. New York Times, on the other hand, train users to look ahead to rich magazine-like experiences.
  • Building a CMS to be accessible across different screens as opposed desktop screens, requires to reconsider how to create a theme in the CMS. The best way to initiate your task requires using a responsive design (which needs to be published once and can be accessed anywhere), however, your content management system needs to be WYSIWYG. That’s because, such a kind of CMS will allow a publisher to deliver a touch-optimized experience for all the mobile device screens.
  • Once you will be able to deliver richer experiences on mobile, monetization will become an inherent part of the CMS. In fact, creating solutions that force “native advertising” to become an integral part of the content will increase monetization. Put it simply, instead of relegating monetization with banner ads, you can rely upon native ads to succeed.
  • The majority of users (ideally, readers) today wish for easy distribution capabilities. However, most of the popular CMSs was created at the time where a reader functioned in a restricted manner. They were able to read the content and leave comments. However, the present day CMS must offer seamless sharing for mobile users. One great example is Tumblr that enable readers to view their favorite publications using the same dashboard and even allows sharing content back to their social media users.

Final Words

CMSs were created in the world when user experience was based on desktop-first. However, the time has changed and increasing number of users prefer using mobile devices to access the Internet. And even publishing the content has changed with the rise in demand for mobility. Customizing a CMS to match the mobile users’ needs is a daunting task, and so a viable alternative for content publishers is to reinvent the CMS. In a nutshell, they should focus on creating a content management system on their own.

Author Signature: Addison Cohen is an application developer for Appsted Ltd, a mobile applications development services company which delivers most comprehensive mobile application solutions for different industry verticals. He loves sharing latest information on mobile technologies like iOS, Android development processes.

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