Maximizing University Pages for Marketing Purposes
When it comes to eCommerce stores, one of the best target markets can be found in the college markets. That’s why LinkedIn’s decision to start offering university pages has many eCommerce stores pulling out their notebooks to get ready for the new marketing programs.
LinkedIn’s university marketing pages are actually targeted at high school students. LinkedIn hopes to be able to set itself up among high schoolers as the top social networking page. But you can benefit from this by gaining highly specialized information on your target audience.
Information to be Included on the LinkedIn University Pages
The LinkedIn University pages are intended to capture the theme of the college and its average students. Alumni information as well as informational interviews is also expected to be included. University news is to be regularly published on the site along with updates on graduates. The colleges and universities themselves are responsible for updating all of the information. According to the Young Entrepreneur, these pages are likely to be filled with current statistics and demographics. While this information will not be able to tell you whether your mobile website templates or latest responsive web panels will give you the rate of return that you want, the data can help you better understand the market.
Making the Most of This Information
In some cases, you may be able to use this information so that you can find the largest portion of the market and determine whether you are likely to get a response. But it is even more important for finding niches. Most eCommerce stores tend to focus on the largest portion of a demographic. The smaller sections are often underrepresented. You will want to research this. However, you may be able to find a niche that needs to be represented.
You can also use the information to provide more customization. Newsletters and customized coupons can go a long way toward increasing your marketing returns. You just need to make sure that it is properly targeted. To accomplish this, you can prepare specialized ads for each university. Sports teams are the most common way that eCommece stores customize their services. But you can make your eCommerce store stand out more by finding other ways to customize responses to each school. Look for other activities and things that the school is known for. The market is generally saturated when it comes to sports team memorabilia, so it may be best to avoid going that route.
Sign Up for Updates
To keep on top of this information, make sure that you subscribe to updates. You can do this directly on LinkedIn or you can sign up on the university’s official site. The newsletter function is expected to increase university and college participation as it operates as free advertising for them. So far, they do not intend to keep it private, meaning that anyone can sign up to get the details of the university. This means that you can get regular information on your target market as soon as they’re published.