20 Creative Advertising Graphic Designs
One of the largest fields in graphic design is advertising design. There is never a lack of advertising in our modern world, with billboards, web ads, TV ads, magazine ads, and much more, and someone has to design it all. Creating ads using graphic design techniques is a common focus in many graphic design programs, such as this graphic design degree from iDesigni, and it’s a process that all designers should be familiar with. Modern ads usually involve a combination of photo manipulation, 3D modeling, digital painting and typography, so it’s truly a multidisciplinary process. The principles used in advertising design are usually applicable to all other fields of design as well. In this post, I’ve showcased 30 creative examples of graphic design in advertising to inspire you on your way:
Woodworker by Glazyrin
This Mazda automotive ad combines photography, graphic design and computer graphics to create an usual ad. It shows the hand-crafted and meticulous detail that Mazda puts into their cars. The advertising agency used a Canon Mark 2, 3D Studio Max, ZBrush and Photoshop for this work.
Ad by Jean Yves Lemoigne
This was an award winning advertisement created for the beverage company Perrier. By using obvious signs of overheating with some clever Photoshop work, it shows the refreshment of the beverage in any condition. The only object not warped in the image is the drink, making it an effective and eye-catching ad.
Nvidia Ad by Ars Thanea
Ars Thanea is one of the leading advertising agencies in Poland and is well known worldwide. This ad is designed to showcase the 3D products from Nvidia. By creating an angled monitor and having objects pouring out of the screen, it shows the depth and dimensions that the 3D product can bring. It used 3D, Photoshop, and photographs to achieve the desired effect.
Mercedes by m4gik
Another Polish designer, Wojciech Magierski, created this product advertisement for Mercedes Benz. The goal was to highlight the 4×4 and its offroad, all-terrain capabilities. By using a bit of photomanipulation and some painting, it shows a rugged, half-finished landscape and the car in the middle, to show that it can literally go anywhere.
GPS Ad by Hock
We’ve all experienced the hassle of getting lost and not knowing our way. GPS systems are designed to make car navigation easier, and this GPS ad is especially effective. It shows a dramatized version of a highway system that is so intertwined and convoluted, and then recommends the product as a way to avoid this hassle.
Some of the best ads are those in the public service/awareness domain. Smoking is one of the biggest public awareness campaigns, in order to reduce smoking and the incidence of related diseases. This product is incredible with the detail and messaging, and shows that cigarettes smoke people, not just the other way around.
One of the more bizarre ads on this list, this ad was for a print and TV spot for McDonald’s. It is designed to show off the playful, fun attitude of some of McDonalds’ products like the McFlurry, which open up a magical realm of taste possibilities.
Deadliest Catch by Ars Thanea
Another ad from Ars Thanea makes the list. This ad is for Discovery Channel’s Deadliest Catch, and shows some of the characters and events. What makes this ad especially effect is the rough texturing that creates a sense of chaos and francticness, much like on the show itself.
This ad is incredibly powerful. It is for Novartis’s Exelon patch, an anti-dementia drug, and it shows elderly people looking in a mirror and seeing themselves as they were years ago, before the onset of dementia, and brings the promise that they might still be able to remember those events thanks to Exelon.
ASICS by Ethernity
Running-related products are especially popular for print advertisers, because there’s a ton of products and related concepts to work with. This ad is for ASICS running shoes, and shows a runner who is able to run essentially all over an entire planet thanks to the shoes.
Every car company wants to seem like they are on the cutting edge of engineering. Toyota is no different, so they created this product advertisement, which shows how so many ideas came together to create the new Camry. The execution and details are what make this ad so effective.
Nokia X3 by Biomachina
We all use our phones constantly these days. However, one of the biggest hassles is still typing on the phone, because the buttons are small and touch screens are unreliable. This ad shows the power of the touch and type features of the Nokia X3, and is effective by showing the key feature that puts it ahead of the competition.
Rather than advertising a product, this ad focuses on a destination. Specifically, Beach Park, and the many amenities that are available for visitors. This ad in particular focuses on the incredible waterslide, and gives a first person perspective of what it would be like to be there yourself.
Polaroid by he1z
Printing is a hassle, because it’s expensive, still somewhat unreliable, and the results are hit-or-miss depending on the product. Mobile printing is even more tricky, but it’s almost essential these days with so much mobile computing. This product ad aims to address those problems by showcasing the best of its product, the true and rich colors that can be had anywhere on a mobile printer.
Jagermeister by Thorsten Binder
Alcohol is one of the most commonly advertised products in the world. Each brand has its own selling points and unique aspects, which have to be showcased in any ad. This advertisement is for Jagermeister, and features the off-the-path, rock and roll inspired elements to show why Jagermeister is a great choice for music afficionados.
Samsung Ad by Husam Elfaki
Another mobile phone ad makes the list here, this time for the Samsung Galaxy. With the rather obvious name-play in the outer space design, it also has bright and vidid colors with 3D aspects, to showcase the 3 selling points: Vivid, fast, and slim.
Level Design by Romeu e Julieta
Sometimes, ads are created not for companies, but for governments. This ad was commissioned for the state of Rio Grade do Sul in Brazil, and is an artistic representation of the map that was painstakingly created using photography, manipulation, 2D illustration, 3D and postproduction.
This award-winning ad is for the Volkswagen Jetta. While perhaps not immediately apparent, the text says it all. Getting there is just as fun (as being at the destination), when driving the Jetta. The detail and concept are both perfectly executed.
Discovery Channel Thrill of Discovery by Ars Thanea
Similar to the Discovery Channel Deadliest Catch ad, Ars Thanea did this ad for the Thrill of discovery, a campaign that was for marketing purposes. A both macro and micro-detail ad, no matter what size or zoom level you look at, the details are intense and show some of the best of Discovery programming.
CNN News by Hande Guler
One of the most brilliant ads in terms of concept development, this ad is for CNN. It features US President Barack Obama, doing live reporting for CNN, with the tagline “Live from the source.” and the name of the TV show. The goal is to signify that CNN’s news program is as close as you can get to actually having the President as your reporter.