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Content Marketing: A Complete Overview of Google Penguin


With every revision in Google’s search algorithm, websites are hit randomly. However, Google has been repeatedly stating its philosophy that websites should focus on users, and the rest will take its own course. It has been proved that a simple alteration in Google’s search algorithm can affect thousands of online businesses overnight. As the majority of traffic comes from Google, it becomes even more important for website owners to stay aware of Google’s practices.

After struggling for more than a month with Google’s Penguin, it is clear by now that Penguin is aimed at eliminating web spam by reducing the ranking of low-quality sites. Apart from focusing on well-known malpractices like hidden text, site redirects, cloaking, etc, the two major illegal techniques targeted by Penguin are keyword stuffing and link schemes, as websites with too many keywords and inbound links from random sites are likely to have irrelevant content.

According to Google, Penguin aims at leveling the playing field by penalizing sites that are overly SEO’d and sites that have less optimization but have great content. Both Penguin and Panda targets content with few exceptions that Penguin catches web spam’s, whereas Panda catches shallow content with low quality or duplicate content. The only effective solution is to have high-quality content and build links organically. Otherwise, website owners would again have to spend sleepless nights with every major change in Google’s algorithm.

This also shows that, you need to have effective content marketing strategies to sustain in Google’s animal zoo. You could start by assessing your site’s content. Any content is said to be worthy if it is informative to your potential and existing customers. Also, you need to check the relevancy of your website’s content with today’s trends and scenarios. If you think that your website has relevant information then you could start promoting your web pages in social networking sites with links pointing to your website’s content. By making high-quality publications, you can build incoming links organically.

Google’s animal zoo

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This is quite reasonable, as we always tend to follow content that are informative and engaging rather than reading irrelevant content. The bottom-line of any content marketing is this: what your customers expect is almost same as what you would expect if you were a customer.

good search ranking in Google

If your website promotes products or services, then you can devise a plan to provide informative content to visitors just like how a magazine would do. Moreover, if you think that merely posting content on your website is all that is needed, then you could be wrong if you don’t promote your content in social networking circle. You can also post content off site, but make sure you do on websites that have good search ranking in Google, and also make certain that the content you post off your site links back to your site. You can also publish well-written newsletters about latest trends or events or developments in your domain. If your content can pique people’s interest, then they are highly likely to visit your website.

social networking circle

Finally, it all boils down to building trusted websites that people can rely on. Social networking sites can help in spreading your content to wider audience, but the response will be equally appreciable if the content you circulate is informative and engaging. Google could be having some more measures to tighten its search process in the future, but irrespective of what it does, if you focus on providing high quality, relevant and valuable information to visitors or your customers, you are putting a strong foothold online.

About the author: Kelly Marsh is a blogger by profession. She loves writing on technology, health and parenting. Beside this she is fond of technology. She also likes reading various articles on diy health & style guru.

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