Boost Your eBooks Visibility On Your Online Store
As an author, you know the difficulties of getting the word out about your up-and-coming books. Gone are the days when the publisher took the reins of promoting your book by setting up book signings, arranging interviews, and sending out reviews of your book to various media outlets. The task of marketing your book now falls solely on your shoulders. While you may be thinking that this is an insurmountable task, with the right tools and a little guidance you’ll be able to sell your books through an online store.
Creating an Engaging Website
A website is the most important tool you can have in your arsenal. Not only is it a great way to market your books, but it is also the best way to build your audience and create the connection that you need to grow your career. Your website has to contain information that is relevant to your book. Now, don’t confuse this with promoting your book – these are two very different things. One thing that you absolutely cannot use your blog for is to advertise yourself, or to promote your book. The editors at Writers Digest warn that focusing on your webiste to promote your book will cause people to quickly lose interest if they feel like they are being subjected to an endless round of self-promotion. Instead, focus on discussing current trends in the writing world, paying special attention to the genre that you write in. Hold book giveaways for both your novels and novels of authors that you love, or you can even talk about your progress on a book you are currently working on.
Making Social Media Work for You
You may already be connected to a few of the more well-known social media networks through your personal life. However, if you haven’t yet set these up to promote your books, you’re missing out on a huge goldmine of potential fans. Social media has become a great way for authors to connect with their fans. However, many authors don’t know how to use these sites to market their books. Like your author blog, social media should not be used as a way to advertise yourself or promote your book. This is a trap that many authors fall into. Readership is built by growing a community of advocates, those friends who are willing to spread the word about your books, according to bestselling author Jonathan Gunson.
There are a number of ways you can use the various social media sites to generate buzz about your upcoming books, without alienating your readers. Use Facebook to generate buzz by holding contests for your readers. Use Twitter to reveal new information about your upcoming release months before your book is scheduled to be published. When the cover art has been finalized, reveal it on Pinterest. You can create podcasts where you read from a section of your book to get your fans excited. Get creative. There is no limit to what you can do with social media to generate buzz around your book. Find what works best for you and your book.
If you are unsure how to use these tools to your advantage, take your cue from authors who have found success with their social media campaigns. Becca Fitzpatrick, author of the Hush, Hush series, has found tremendous success with her uncommon approach to utilizing Facebook. Along with her author page, she has created a separate Facebook page dedicated to her series. Not sure how Twitter can help you? Take a lesson from author John Green. Months before his book was published he began generating buzz by sending out a number of tweets starting with the title of his new book. He then went on to promise to sign every book that was pre-ordered as well as the entire first print run.
Social media has given authors a huge platform for selling their books. Even before the first copy is published, you can generate enough buzz to guarantee you’ll see sales. While it may seem like a daunting task at first, once you get the hang of it, it will feel like second nature and you’ll soon be able to do this in your sleep.